Overview

Charles Sturt University’s digital marketing pathway is fully online and designed for practical, career-focused learning. The Graduate Certificate in Applied Digital Marketing (4 subjects) builds core skills in digital campaign strategy, data analytics, SEO, and paid advertising. Credits feed directly into the 12-subject Master of Applied Digital Marketing, which expands into UX, marketing automation, digital innovation, and includes a research or workplace capstone project.

With a strong industry focus, both courses are assessed via real-world projects—equipping graduates with the hands-on skills to plan, execute, and optimise digital marketing strategies in any industry.

  • 100% online, FEE-HELP available
  • Grad Cert counts as one-third of the master’s
  • Practical, industry-led approach to digital marketing
  • Assessment via hands-on, project-based work
Overview

The Graduate Certificate in Applied Digital Marketing equips students with essential skills to manage digital campaigns, interpret analytics, and optimise online performance. Ideal for marketers, business owners, or career changers wanting to upskill quickly with job-ready capabilities.

The Master of Applied Digital Marketing extends those skills with deeper expertise in customer experience design, digital transformation, and omnichannel strategy. It’s tailored for professionals who want to lead digital marketing initiatives and drive innovation across businesses.

Interested in Digital Marketing?

 

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