Course Overview


Master of Applied Digital Marketing

IT Masters and Charles Sturt University’s Master of Applied Digital Marketing is meticulously designed for marketing professionals, blending both theoretical and practical dimensions for those keen to elevate their digital marketing prowess. This course not only preps you for coveted roles such as Digital Marketing Consultant, Marketing Manager, and Digital Marketing Analyst but also charts a pathway to doctoral studies in marketing. If you’re set on making strides in the dynamic realm of digital marketing, our program offers a robust applied focus. Dive deep into analytics and master major digital channels, from email and social media to search, equipping you to excel in today’s digital-centric marketplace..

Upon completion of the course graduates will be able to:

  • demonstrate and apply knowledge of current trends in applied digital marketing;
  • critically analyse, evaluate and apply digital management theories and practices in the context of professional practice;
  • effectively communicate management concepts and solutions in a variety of professional settings;
  • analyse complex client business requirements and devise appropriate solutions;
  • prepare for a range of international industry certifications in a specific area of applied digital marketing;
  • employ research skills that apply to the applied digital marketing discipline in a professional context; and
  • demonstrate application of knowledge and skills through a capstone experience.

Why Study Digital Marketing With Us?


Study on Your Terms: 100% Online

Our computing course is entirely online, designed for flexibility. Access lectures, forums, assignments, and enjoy 24/7 tech support, all with a simple mouse click.


Equipped for Real-World Success

Crafted with insights from industry stalwarts and delivered by experienced academics, our course is a passport to a thriving career in computing and IT. As Charles Sturt stands as one of Australia’s foremost IT educators, rest assured you’re learning from the best.


Tailored Learning for Your Ambitions

Choose two academic and two industry-centric subjects, allowing you to align your degree with your aspirations. From cloud exploration to cyber security and digital marketing, chart your unique educational journey.


Digital Marketing Career Opportunities


While nearly 50% of marketing professionals lack a postgraduate qualification, you have the chance to stand out and unlock new opportunities. Enhance your specialist digital marketing skills with our program and position yourself for top-tier roles in the industry, including digital marketing analyst, social media community manager, and marketing automation expert.

Start your studies with Expert Guidance!


Complete the form below to chat to one of our friendly course advisors.

Entry Requirements

There are two pathways to entry into the Master of Applied Digital Marketing.

  • An undergraduate degree from a recognised Australian tertiary institution (or equivalent).
  • Professional attainment and/or work experience.

Applicants without a tertiary qualification are encouraged to begin with the Graduate Certificate in Applied Digital Marketing. Upon successful completion of the certificate’s four subjects, students will be granted credit and can transition into either the Master of Applied Digital Marketing to conclude their studies.

For detailed application procedures, please refer to the ‘How to Apply’ help page.


Domestic Student

$3890 AUD per subject

International Student

$4124 AUD per subject

More information on Fees can be found on the Fees page. If you want to reduce your cost per course you may be eligible for credit.


If you’ve acquired some industry certification or completed prior post graduate study, you might be eligible for some academic credit. And here’s some good news – you won’t be charged fees for any subjects you get credit for.

Want a rough idea of the credits you might score from Industry Exams? Just fill out our Credit and Eligibility Form.

We’ll be able to confirm your credit once you’re officially enrolled.

Free Short Courses

If you are considering enrolling in one of our unique Master degrees, why not ‘try before you enrol’? Enrolling in these webinar-based free short courses allows insight into how we create a collaborative learning environment, and is also an opportunity to engage with other students and build networks. Passing course exams will earn you a certificate of achievement, and may even qualify you for credit – successfully complete 3 or more short courses and be eligible for 1 industry elective credit.