Course Overview
Master of Applied Digital Marketing
IT Masters and Charles Sturt University’s Master of Applied Digital Marketing is meticulously designed for marketing professionals, blending both theoretical and practical dimensions for those keen to elevate their digital marketing prowess. This course not only preps you for coveted roles such as Digital Marketing Consultant, Marketing Manager, and Digital Marketing Analyst but also charts a pathway to doctoral studies in marketing. If you’re set on making strides in the dynamic realm of digital marketing, our program offers a robust applied focus. Dive deep into analytics and master major digital channels, from email and social media to search, equipping you to excel in today’s digital-centric marketplace..
Upon completion of the course graduates will be able to:
- demonstrate and apply knowledge of current trends in applied digital marketing;
- critically analyse, evaluate and apply digital management theories and practices in the context of professional practice;
- effectively communicate management concepts and solutions in a variety of professional settings;
- analyse complex client business requirements and devise appropriate solutions;
- prepare for a range of international industry certifications in a specific area of applied digital marketing;
- employ research skills that apply to the applied digital marketing discipline in a professional context; and
- demonstrate application of knowledge and skills through a capstone experience.
