Graduate Certificate in Applied Digital Marketing

Course Overview

Course Overview Course Structure Entry Requirements Fees Credit

Duration

8 months part-time

Intakes

Six sessions a year

Study Mode

Online

Units of Study

4 Subjects

Domestic Student

$4050 AUD per subject

FEE-HELP & HECS-HELP

(Australian Citizens only)

The Graduate Certificate in Applied Digital Marketing is designed for both marketing professionals and newcomers looking to build a career in the digital space. The course explores key areas such as digital strategy, social media, search marketing, and marketing management, providing hands-on skills across major digital platforms.

Graduates will be able to apply current digital marketing trends, critically assess digital strategies in practice, and communicate effectively in professional environments. This certificate also offers a pathway to further study, including Master’s level qualifications.

Why Study Digital Marketing With Us?

Study on Your Terms: 100% Online

Our computing course is entirely online, designed for flexibility. Access lectures, forums, assignments, and enjoy 24/7 tech support, all with a simple mouse click.

Equipped for Real-World Success

Crafted with insights from industry stalwarts and delivered by experienced academics, our course is a passport to a thriving career in computing and IT. As Charles Sturt stands as one of Australia's foremost IT educators, rest assured you're learning from the best.

Tailored Learning for Your Ambitions

Choose two academic and two industry-centric subjects, allowing you to align your degree with your aspirations. From cloud exploration to cyber security and digital marketing, chart your unique educational journey.

Digital Marketing Career Opportunities

The Graduate Certificate in Applied Digital Marketing is crafted to bolster your digital marketing expertise, paving the way for sought-after roles in the industry. This includes positions like digital marketing analyst, social media community manager, and marketing automation expert.

Course Overview

Graduate Certificate in Applied Digital Marketing

Enter or advance in the digital marketing field with a 4-subject, fully online program covering key areas such as marketing strategy, social media, search marketing, and digital trends. Designed for both experienced professionals and newcomers, the course offers practical skills across major digital channels and provides a pathway to further postgraduate study.

Upon completion of this course, graduates will be able to:

Apply current trends in applied digital marketing
Evaluate and implement digital marketing strategies in practice
Communicate marketing solutions across professional settings

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Course Structure

Core Subjects
Group A: Elective Academic Subjects choose one (1) from:
Group B: Elective Industry Subjects choose one (1) subject from:

MKT525

Digital and Social Media Marketing

MGI533

Social Platform Marketing

ITC575

Foundations of Big Data Analytics

LAW519

Negotiation Skills

MGT510

Strategy and Planning

MGT583

Managing for Sustainability

MKT510

How and Why: Consumers and their Behaviour

MKT586

Agile Thinking for Marketers in a Disrupted World

ITC506

Topics in IT Ethics

ITC563

IT Management Issues

ITE536

Professional Internship

MGI532

Digital Marketing Analytics

MGI534

Digital Social Selling

MGI535

Search Marketing

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Entry Requirements

Even if you don’t hold a tertiary qualification, your professional achievements or extensive work experience might be your gateway to the Graduate Certificate in Applied Digitial Marketing.

Our Graduate Certificate in Applied Digitial Marketing is closely knit with the Master of Applied Digitial Marketing. Treat it as a standalone qualification, or use it as a springboard into the Diploma or Master’s program, carrying forward full credit for your efforts.

Finishing the Graduate Certificate not only enriches your skills but also opens doors to the Master of Applied Digitial Marketing. Interested in applying? All the details are over on our ‘How to Apply’ help page.

How To Apply

Fees

Domestic Student

$4050 AUD per subject

FEE-HELP & HECS-HELP

(Australian Citizens only)

Credit

If you’ve acquired some industry certification or completed prior post graduate study, you might be eligible for some academic credit. And here’s some good news – you won’t be charged fees for any subjects you get credit for.

Want a rough idea of the credits you might score from Industry Exams? Just fill out our Credit and Eligibility Form.

We’ll be able to confirm your credit once you’re officially enrolled.

Apply for Credit

Free Short Courses

If you are considering enrolling in one of our unique Master degrees, why not ‘try before you enrol’? Enrolling in these webinar-based free short courses allows insight into how we create a collaborative learning environment, and is also an opportunity to engage with other students and build networks. Passing course exams will earn you a certificate of achievement, and may even qualify you for credit – successfully complete 3 or more short courses and be eligible for 1 industry elective credit.

Short Courses