Graduate Certificate in Applied Digital Marketing

Course Overview

Course Overview Enquire Course Structure Entry Requirements Fees Credit

Graduate Certificate in Applied Digital Marketing

If you’re a marketing professional or seeking a career in the field, Charles Sturt University’s (CSU’s) Graduate Certificate in Applied Digital Marketing will give you the specialised skills and knowledge to achieve your career goals in the progressive digital space. Our course has a strong applied focus and you’ll undertake an in-depth study of analytics and all the major digital marketing channels including email, social media, and search.

Duration

8 months part-time

Intakes

Six sessions a year

Study Mode

Online

Units of Study

4 Subjects

Course Overview

Graduate Certificate in Applied Digital Marketing

Charles Sturt University’s Graduate Certificate in Applied Digital Marketing is tailored for both seasoned marketing professionals and those eyeing a career in the digital sphere. This course delves into prevailing and upcoming trends in digital marketing, marketing management, social marketing, and search marketing, offering a robust, applied understanding of all major channels, from email to social media. Beyond its immediate scope, this certificate also serves as a stepping stone to advanced degrees, including pathways to Masters.

Upon completion of the course, graduates will be able to:

Demonstrate and apply knowledge of current trends in applied digital marketing;
Critically analyse, evaluate, and apply digital management theories and practices in the context of professional practice;
Effectively communicate management concepts and solutions in a variety of professional settings.

Why Study Digital Marketing With Us?

Study on Your Terms: 100% Online

Our computing course is entirely online, designed for flexibility. Access lectures, forums, assignments, and enjoy 24/7 tech support, all with a simple mouse click.

Equipped for Real-World Success

Crafted with insights from industry stalwarts and delivered by experienced academics, our course is a passport to a thriving career in computing and IT. As Charles Sturt stands as one of Australia’s foremost IT educators, rest assured you’re learning from the best.

Tailored Learning for Your Ambitions

Choose two academic and two industry-centric subjects, allowing you to align your degree with your aspirations. From cloud exploration to cyber security and digital marketing, chart your unique educational journey.

Digital Marketing Career Opportunities

The Graduate Certificate in Applied Digital Marketing is crafted to bolster your digital marketing expertise, paving the way for sought-after roles in the industry. This includes positions like digital marketing analyst, social media community manager, and marketing automation expert.

Start your studies with Expert Guidance!

Complete the form below to chat to one of our friendly course advisors.

Course Structure

Core Subjects
Group A: Elective Academic Subjects choose one (1) from:
Group B: Elective Industry Subjects choose one (1) subject from:

MKT525

Digital and Social Media Marketing

MGI533

Social Platform Marketing

ITC575

Foundations of Big Data Analytics

LAW519

Negotiation Skills

MGT510

Strategy and Planning

MGT583

Managing for Sustainability

MKT510

How and Why: Consumers and their Behaviour

MKT586

Agile Thinking for Marketers in a Disrupted World

ITC506

Topics in IT Ethics

ITC563

IT Management Issues

ITE536

Professional Internship

MGI532

Digital Marketing Analytics

MGI534

Digital Social Selling

MGI535

Search Marketing

Entry Requirements

Even if you don’t hold a tertiary qualification, your professional achievements or extensive work experience might be your gateway to the Graduate Certificate in Applied Digitial Marketing.

Our Graduate Certificate in Applied Digitial Marketing is closely knit with the Master of Applied Digitial Marketing. Treat it as a standalone qualification, or use it as a springboard into the Diploma or Master’s program, carrying forward full credit for your efforts.

Finishing the Graduate Certificate not only enriches your skills but also opens doors to the Master of Applied Digitial Marketing. Interested in applying? All the details are over on our ‘How to Apply’ help page.

Fees

Domestic Student

$3890 AUD per subject

International Student

$4124 AUD per subject

More information on Fees can be found on the Fees page. If you want to reduce your cost per course you may be eligible for credit.

Credit

If you’ve acquired some industry certification or completed prior post graduate study, you might be eligible for some academic credit. And here’s some good news – you won’t be charged fees for any subjects you get credit for.

Want a rough idea of the credits you might score from Industry Exams? Just fill out our Credit and Eligibility Form.

We’ll be able to confirm your credit once you’re officially enrolled.

Free Short Courses

If you are considering enrolling in one of our unique Master degrees, why not ‘try before you enrol’? Enrolling in these webinar-based free short courses allows insight into how we create a collaborative learning environment, and is also an opportunity to engage with other students and build networks. Passing course exams will earn you a certificate of achievement, and may even qualify you for credit – successfully complete 3 or more short courses and be eligible for 1 industry elective credit.

Short Courses