Digital marketing is a powerful tool that can realise a return on investment (ROI) considered unthinkable only a few years ago. In this short course you will learn how to develop your digital marketing strategy and then how to leverage digital tools to realise your marketing goals. The course is free to undertake. Find out more in this free short course.
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| Difficulty | Beginner More InfoEntry-level short course, suitable for those with no or little prior knowledge. May provide foundation knowledge for higher, Masters-level short courses, or for CSU Masters subjects |
| Duration | 5 Weeks |
| Enrolled | 12,513 students |
| Cost | Free! |
Course Schedule
Week 1: |
Introduction to Digital Marketing |
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Week 2: |
Digital Strategy |
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Week 3: |
Digital Tools |
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Week 4: |
More Digital Tools
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Week 5: |
Exam Week |
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Course Information Q&A
What is the aim of this short course?
The aim of the short course is to give you a ‘taster’ of what it is like to undertake postgraduate study via online learning with Charles Sturt University. The short course is based on the first few weeks of subject MKT525 Digital Marketing which is available in a number of Postgraduate qualifications at Charles Sturt University.
Who presents the webinars?
This course was developed by Andrew Mashman, who is an adjunct lecturer in Marketing at Charles Sturt University. He specialises in facilitating information transfer and learning among stakeholders, and receives very good feedback on his ability to decode theory into practical, usable knowledge.
Andrew’s educational qualifications include a Bachelor of Business (Marketing) and Master of Business (Management). He also has over 20 years commercial marketing experience in the commercial marketing where he specialised in designing, developing and launching products and services with a obsession for engaging customers and stakeholders.
In 2000, Andrew established Liberated Vision, a company that specialises in consulting and training around marketing, marketing planning and project management challenges for all types of business – NFP, government and commercial.
Is there a final exam?
Yes — the short course exam will be a timed, open book exam that you will sit at your computer.
Do I get a completion certificate if I complete the course?
Yes — provided you receive a pass mark (50% or over) for course assessment, which comprises the exam and any available participation marks.
Will the course qualify me for university credit?
Yes — successful completion of three or more of our short courses will qualify you for one credit for an industry elective subject in our postgraduate courses. Click here for further details.
Will I need to purchase any study materials to complete the course?
No — all essential materials will be supplied.
Are the webinars recorded?
Yes — all webinars are recorded and you will be able to access them, and all other free course materials, by registering for the course.
