Course Overview
Course Overview Course Structure Entry Requirements Fees Credit
Duration

Duration

2 years part-time
Intakes

Intakes

March, May, July, September, November
Study Mode

Study Mode

Online
Units of Study

Units of Study

12 Subjects
Domestic Student

Domestic Student

$4,050 AUD per subject (up to 50% credit can be applied)
FEE-HELP & HECS-HELP

FEE-HELP & HECS-HELP

(Australian Citizens only)

The Master of Applied Digital Marketing is a career-focused postgraduate program for professionals looking to lead in the digital marketing space. With a strong emphasis on both theory and hands-on application, the course covers advanced analytics, digital strategy, and all major channels—including email, social media, and search marketing. It also supports pathways to doctoral study and prepares students for sought-after industry roles.

Graduates will be able to analyse complex business needs, apply cutting-edge digital marketing practices, prepare for international certifications, and showcase their skills through a practical capstone project.

Students may be eligible to apply for up to 50 percent credit based on prior learning, helping to reduce study time and costs. Credit can be claimed before or after enrolment, and current students can apply anytime up to graduation. [View more]

Why Study Digital Marketing With Us?

Largest Total Student Enrolments Among Australian Universities
Since 2002, Charles Sturt University and IT Masters have partnered to deliver industry-focused postgraduate IT programs. *Together, we have consistently maintained the largest online postgraduate IT enrolments in Australia. All students are enrolled as Charles Sturt University online students and have access to support and services from both the University and IT Masters.
Source: Department of Education
Study on Your Terms: 100% Online
Our computing course is entirely online, designed for flexibility. Access lectures, forums, assignments, and enjoy 24/7 tech support, all with a simple mouse click.
Equipped for Real-World Success
Crafted with insights from industry stalwarts and delivered by experienced academics, our course is a passport to a thriving career in computing and IT. As Charles Sturt stands as one of Australia's foremost IT educators, rest assured you're learning from the best.
Tailored Learning for Your Ambitions
Choose two academic and two industry-centric subjects, allowing you to align your degree with your aspirations. From cloud exploration to cyber security and digital marketing, chart your unique educational journey.
Digital Marketing Career Opportunities
While nearly 50% of marketing professionals lack a postgraduate qualification, you have the chance to stand out and unlock new opportunities. Enhance your specialist digital marketing skills with our program and position yourself for top-tier roles in the industry, including digital marketing analyst, social media community manager, and marketing automation expert.

Course Overview

Master of Applied Digital Marketing

Advance your career in the digital space with a fully online master’s program designed for marketing professionals. This course blends strategic theory with hands-on application across all major digital channels, including email, social media, and search. It prepares you for senior roles in marketing and provides a pathway to doctoral study and industry certifications.

Upon completion of this course, graduates will be able to:

  • Apply current trends in applied digital marketing
  • Evaluate and implement digital marketing strategies in practice
  • Communicate marketing solutions across professional settings
  • Develop solutions based on complex client needs
  • Prepare for global certifications in digital marketing
  • Apply research skills in digital marketing contexts
  • Demonstrate expertise through a capstone project
Apply Now
Course Overview

Course Structure

ITC575

Foundations of <br>Big Data Analytics

MGT510

Strategy and <br>Planning

MKT510

How and Why: Consumers and their Behaviour

MKT586

Agile Thinking for Marketers in a Disrupted World

MKT587

A Deeper Dive into Marketing Practice

ITC563

IT Management Issues

ITE536

Professional Internship

MGI511

Project Management Fundamentals

MGI521

Professional Communications

MGI522

Developing Solutions

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Entry Requirements

There are two pathways to entry into the Master of Applied Digital Marketing.

  • An undergraduate degree from a recognised Australian tertiary institution (or equivalent).
  • Professional attainment and/or work experience.

Applicants without a tertiary qualification are encouraged to begin with the Graduate Certificate in Applied Digital Marketing. Upon successful completion of the certificate’s four subjects, students will be granted credit and can transition into either the Master of Applied Digital Marketing to conclude their studies.

For detailed application procedures, please refer to the ‘How to Apply’ help page.

How To Apply
Entry Requirements

Fees

Domestic Student

Domestic Student

$4050 AUD per subject
FEE-HELP & HECS-HELP

FEE-HELP & HECS-HELP

(Australian Citizens only)

Students may be eligible to apply for up to 50 percent credit based on prior learning, helping to reduce study time and costs. Credit can be claimed before or after enrolment, and current students can apply anytime up to graduation. [View more.] More information about course fees can be found on the [Fees page].

Credit

If you’ve acquired some industry certification or completed prior post graduate study, you might be eligible for some academic credit. And here’s some good news – you won’t be charged fees for any subjects you get credit for.

Want a rough idea of the credits you might score from Industry Exams? Just fill out our Credit and Eligibility Form.

Credit can be claimed before or after enrolment, and current students can apply anytime up to graduation.

We’ll be able to confirm your credit once you’re officially enrolled.

Apply for Credit
Credit

Free Short Courses

If you are considering enrolling in one of our unique Master degrees, why not ‘try before you enrol’? Enrolling in these webinar-based free short courses allows insight into how we create a collaborative learning environment, and is also an opportunity to engage with other students and build networks. Passing course exams will earn you a certificate of achievement, and may even qualify you for credit – successfully complete 3 or more short courses and be eligible for 1 industry elective credit.

Short Courses