Enrolments: 473,297

Master Degree and Graduate Certificate Course Enrolments: 8,865

The total number of Master degree and Graduate Certificate enrolments since Charles Sturt University and IT Masters launched our first qualification in 2003.

Short Course Enrolments: 464,432

The total number of enrolments in our free short courses that we offer as a taster of what it is like to study via Distance Education with Charles Sturt University.

MGI535

Abstract

During this subject students will learn the latest methods, techniques and tools for improving their organisation’s search marketing and brand building efforts. They will analyse how different campaigns work and create a search marketing plan that incorporates a Search Engine Optimisation (SEO) strategy and a Pay Per Clicks (PPC) campaign.

MGI535 Search Marketing will cover the following topics:

  • Introduction to Search Marketing
  • Search Engine Optimisation (SEO) Technical Setup
  • SEO Content
  • Display Networks
  • Paid search such as Pay Per Click, Pay Per Acquisition and Pay Per Impression
  • Setting up your website for analytics
  • Analytics – is your search marketing working?
  • Strategy & Planning

Assessment

  1. Search Market Evaluation (30%)
  2. SEO Audit (20%)
  3. Paid Search Approach & Plan (15%)
  4. Search Marketing Plan (35%)

Subject Availability

Session 2 (Jul)

The information above was accurate the time the subject was last run, but may change in future. Be sure to check the details in your subject outline upon enrolment.