In this short course, you will dive into the core analytics that drive decision making in the digital media landscape. This short course covers the broad range of essential tools and reports required to understand the behaviour of any company’s customers, as well as the performance of their website and campaigns.
This short course is also a taster for the Master of Applied Digital Marketing.
Intermediate More Info
Moderate-level short course where some prior knowledge or concepts may be assumed. Content may be aimed at late-undergraduate or early-Masters students
Module 1: Measurement and tracking
- Digital Marketing Analytics – Introduction
- Google Adwords – Search, Display PPC
Module 2: Social Media and EDM Campaign Analytics + AI
- Social Media
- Advanced EDM Campaign Analytics
- Customer Satisfaction Ratings
Module 3: Google Analytics & A/B Testing, Site optimisation
- CX, AI & Web Analytics Explained
- Website Technology
Guest speaker: Dilhan Maduranga
Module 4: Website Analytics and Site Optimisation
- Google Analytics – On-Site Search
- Content Analysis
- Google Studio Create your own digital dashboard – Live Session
- How to construct a digital Marketing forecast or Budget based on data analytics from various platform
- Exam pass mark: 50%
- Time limit: 1 hour
- Attempts allowed: one attempt
- Format: 40 multiple choice questions
Course Information Q&A
Who will present the webinars?
This course was developed by Elisha Booth who has over 15 years of hands-on experience in digital marketing, eCommerce, ITC and analytics, and is an industry leader in the digital and retail space. Elisha is currently Area Head Of Digital Channels & Customer Experience at BAT and has an extensive portfolio including Head of Digital Operations at Lowes Manhattan, CMO/CDO at SABA, Katies, Australia Post, Ticketek, and DealsDirect.com
Elisha holds a Masters Degree in Marketing, is Software Solutions Certified and a member of Digital Analytics Association (DAA)
Since 2014 Elisha has been an industry-based Adjunct Lecturer/Mentor for Charles Sturt University & IT Masters, advising on the MBA and the Master of Applied Digital Marketing
Elisha Booth is also the owner of ELISHABOOTH.COM – a digital, marketing, eCommerce & business consultancy specialising in digital marketing strategy, digital/web analytics, ecommerce & ITC solutions. Elisha recently completed her CEO consultant term at Safedome.com (Fin-tech)
What is the aim of this short course?
The aim of the short course is to give you a ‘taster’ of what it is like to undertake postgraduate study via online learning with Charles Sturt University. The short course is based on the first few weeks of subject MGI532 Digital Marketing Analytics, which is one of the core subjects in the Master of Applied Digital Marketing.
What is included?
In addition to the weekly hour-long interactive webinars, you will be provided with template resources and a weekly activity to complete.
Is there a final exam?
Yes — the short course exam will be a timed, open book exam that you will sit at your computer.
Do I get a completion certificate if I complete the course?
Yes — provided you receive a pass mark (50% or over) for the exam.
Will the course qualify me for university credit?
Yes — successful completion of three of our short courses will qualify you for credit for an industry elective subject in our postgraduate courses. Click here for further details.
Are there any pre-requisites for the course?
No, you can sit this short course all by itself.
Will I need to purchase any study materials to complete the course?
No — all essential materials will be supplied.
Will the webinars be recorded?
Yes — all webinars are recorded and you will be able to access them, and all other free course materials, by registering for the course.