Graduate Certificate in Business Administration (Computing)

Abstract

Today's organisations operate in a global, digital economy where the pace of change and disruptive events can significantly impact business success. This subject introduces the key practical and theoretical issues of strategic planning processes in contemporary environments. This subject helps students to gain and apply knowledge to understand how organisations plan, formulate, implement, and manage business strategy in order to fulfil key stakeholders expectations and achieve sustainable business success. The subject addresses planned versus emergent strategy, revolutionary versus evolutionary change, and organisational perpetuation versus transformation. Students develop key leadership skills in analysis, choice, design and implementation of business strategy in complex environments.

MGT510 Strategy and Planning will cover the following topics:

• Strategy and business performance
• Strategic planning
• The principles of strategic planning
• Strategic planning methods and tools
• Leadership and strategic planning and implementation

Assessment

1. Online Test (10%)
2. Strategy Analysis Report (40%)
3. Strategy Choice and Implementation Report (50%)

Subject Availability

Session 1 (Feb), Session 2 (Jul), Session 3 (Nov)

The information above was accurate the time the subject was last run, but may change in future. Be sure to check the details in your subject outline upon enrolment.

Abstract

Change is a dynamic and perpetual process, and this subject introduces students to a range of theoretical and practical perspectives that facilitate a critical awareness of organisational change. The relationship between the organisation and the staff affected by change is examined through contemporary change-management thinking. Knowledge gained is applied to analyse organisational change issues and explore alternative courses of action.

MGT540 Facilitating Change will cover the following topics:

• The change context: What is organisational change and why does it happen; and internal and external reasons for change
• The process of organisational change: How change is contructed; and who is involved in change management
• Identification and critical evaluation of change interventions
• Alternative perspectives to organisational change: Resistance; and ethical considerations
• Making sense of organisational change: Communication; and changing organisational and occupational identity

Subject Availability

Session 1 (Feb), Session 2 (Jul), Session 3 (Nov)

The information above was accurate the time the subject was last run, but may change in future. Be sure to check the details in your subject outline upon enrolment.

Abstract

This subject aims to explore the effects of toxic leadership in organisations and society and the behaviour of organisational/social leaders. This subject explores psychological, systemic and sociological approaches that assist in responding to toxic leadership styles and behaviours. The subject will also critically explore the tension between dysfunctional leadership and the perception of leaders as heroic or transformational. The subject will present a range of challenging scenarios such as incompetence, bullying and abuse of power. Students will work to develop a personal ethical framework and practical strategies to identify and respond to social and organisational toxicity.

MGT549 Toxic Leadership will cover the following topics:

• Introduction to toxic leadership
• Types of toxicity
• Resilient leadership: Responding to toxicity with courage and wisdom

Subject Availability

Session 1 (Feb)

The information above was accurate the time the subject was last run, but may change in future. Be sure to check the details in your subject outline upon enrolment.

Abstract

This subject examines the identification, measurement and management of risk using multi-disciplinary techniques. The role of the decision maker and the role of decision-making heuristics and bias are studied together with key qualitative and quantitative techniques used to model, measure and treat risk. The subsequent treatment of risk through risk retention, self-insurance or the transfer and avoidance of risk is also examined. The subject allows students to identify these concepts from the perspective of a risk manager, e.g., establish risks in relation to individuals, property and legal liability. Whenever possible, study examples will be based on the real-world problems encountered in the work environment of students.

MGT580 Forecasting and Risk Assessment will cover the following topics:

• An Introduction to Risk
• Types of Risk
• Psychology of Risk
• Role of the Individual
• Modelling Risk
• Qualitative Analysis
• Quantitative Analysis
• Ranking and Treating Risk
• Transferring Risk
• Personal Risk

Enrolment Restrictions

Incompatible with MGT589 and MGT581 

Subject Availability

Session 3 (Nov)

The information above was accurate the time the subject was last run, but may change in future. Be sure to check the details in your subject outline upon enrolment.

Abstract

Leadership in Teams will explore how leadership relates to teams and how effective leaders adapt to team dynamics. Students will critically examine and research the theoretical perspectives of leading productive teams and facilitating groups. The subject will identify the distinction between team leadership and team facilitation skills. Students will investigate their own ability to lead and facilitate teams utilising team work and members' knowledge and skills. This subject will guide students to reflect on their personal and ethical values and the skills needed to negotiate and facilitate the complexities of leading diverse teams. Relational and communication skills will be developed and applied to coaching and leadership practice.

MGT584 Leadership in Teams will cover the following topics:

• Team and group dynamics
• Developing, leading and coaching teams
• Leading teams in complex and challenging situations

Subject Availability

Session 2 (Jul)

The information above was accurate the time the subject was last run, but may change in future. Be sure to check the details in your subject outline upon enrolment.

Abstract

Marketing is used by managers to identify and develop markets and align the organisation's resources to achieve its business goals. The key focus of marketing activity is to research and develop an understanding of the needs and wants of consumers and the evolving nature of markets in a complex, diverse and rapidly changing globalised world. This subject will introduce managers to foundational ideas and theories that explain why marketing is an essential activity in any organisation. Students will also investigate and critically discuss how marketing practice operates within a dynamic contemporary marketplace.

MKT501 Marketing for Managers will cover the following topics:

• Introduction to contemporary marketing practice;
• The marketing environment: Market based trends and issues
• Market research;
• Markets; customers and consumers;
• Segmentation, targeting and positioning;
• Digital marketing; and
• The contemporary marketing mix including brand management

Enrolment Restrictions

Incompatible with MBA503, MKT531, and MKT571

Subject Availability

Session 1 (Feb), Session 3 (Nov)

The information above was accurate the time the subject was last run, but may change in future. Be sure to check the details in your subject outline upon enrolment.

Abstract

Digital marketing is now ubiquitous. This subject develops the abilities required to plan and implement digital marketing strategies in a social media world and to integrate these with the organisations' broader marketing strategies. Students will examine how communication practices influence company motivations for creating a digital marketing strategy. Students will assess how the Internet is used as a sales and promotion medium for business to business (B2B), business to consumer (B2C) and consumer to consumer (C2C). They will also examine how social media has evolved as a standalone marketing tool, online consumer behaviour and legal, ethical, measurement and evaluation issues that need to be addressed within digital and social media marketing programs.

MKT525 Digital and Social Media Marketing will cover the following topics:

• Key concepts in digital marketing
• Digital Eco-systems: Macro and micro environments
• Consumer journey and buyers' persona
• Digital strategy and planning
• Digital Presence: Building and managing digital spaces
• Search engine optimisation and mobile marketing tactics
• Social media and content marketing
• Paid marketing and creativity
• C2C digital spaces
• Measurement and ROI
• Understanding the law and ethics
• Future trends

Assumed Knowledge

MKT501 Marketing for Managers

Subject Availability

Session 1 (Feb)

The information above was accurate the time the subject was last run, but may change in future. Be sure to check the details in your subject outline upon enrolment.

Abstract

This subject will introduce the principles and practices of Agile Project Management. Students will learn the background and origins of various Agile concepts and methodologies. Scrum will be examined in detail, as well as the Scaled Agile Framework (SAFe®). Students will also study the strengths and weaknesses of Agile, and the steps involved in managing an Agile project.

ITE518 Agile Project Management will cover the following topics:

• Agile Core Principles
• The Agile Model
• Agile Methodologies
• Scrum: Core Concepts
• Scrum: Planning
• Scrum: Managing
• Agile Tools
• SAFe®: Agile in Enterprise
• SAFe®: Agile Release Planning
• SAFe®: Scaling Agile

Subject Availability

Session 1 (Feb)

The information above was accurate the time the subject was last run, but may change in future. Be sure to check the details in your subject outline upon enrolment.

Abstract

The subject explores the installation, configuration, and management of VMware vSphere virtualisation software. The subject will help students prepare to take the examination to become a VMware Certified Professional.

ITE523 Virtualisation will cover the following topics:

• Introduction to virtualisation concepts and VMware vSphere
• Installing and managing core vSphere components such as vCenter Server, the Platform Services Controller and vSphere Update Manager
• Connecting storage and network infrastructure into a vSphere environment
• Provisioning and managing virtual machines and their access to CPU, memory, storage and network resources
• Managing security within a vSphere environment
• Providing high availability to virtual workloads within a vSphere environment
• Managing scalability within a vSphere environment
• Patching and updating vSphere components and virtual machines

Subject Availability

Session 1 (Feb)

The information above was accurate the time the subject was last run, but may change in future. Be sure to check the details in your subject outline upon enrolment.

Abstract

This subject provides students with a knowledge of fundamental networking concepts and builds the capacity of students to design, evaluate and configure various network components and protocols. Students will also prepare for Cisco industry certification exams during this subject.

ITE526 Practical Internetworking will cover the following topics:

• Building a simple network
• Ethernet Local Area Networks (LAN)
• Exploring the functions of routing
• Wide Area Networks
• Network environment management and troubleshooting networks
• Expanding switched network
• Routing concepts
• Access Control Lists
• Address space management
• LAN extensions

Enrolment Restrictions

Incompatible with ITI521 Interconnecting Network Devices

Subject Availability

Session 3 (Nov)

The information above was accurate the time the subject was last run, but may change in future. Be sure to check the details in your subject outline upon enrolment.

Abstract

The aim of this subject is to enable students to plan, deploy, optimise and maintain Microsoft Servers. Students will learn how to analyse network performance and create an optimisation strategy, design and apply a network security policy, analyse and configure Core Network Services, and design and implement an Active Directory solution. Students will also prepare for Microsoft industry certification exams during this subject.

ITE527 Server Administration will cover the following topics:

• Server installation and configuration
• Network security Policies
• Active Directory
• Group Policy
• Virtualisation
• File and print services
• Domain Controllers
• Network access protection
• Audit policies
• Service authentication
• Network deployment

Subject Availability

Session 2 (Jul)

The information above was accurate the time the subject was last run, but may change in future. Be sure to check the details in your subject outline upon enrolment.

Abstract

This subject will help students prepare for the Amazon Web Services (AWS) Certified Solutions Architect industry certification. Students will study important characteristics of a successful cloud-based implementation, including those that relate to scalability, security, reliability, durability, and cost effectiveness. This learning will be applied through the design of an optimal cloud-based system in accordance with a set of project requirements. 

ITE531 Architecting Cloud Solutions will cover the following topics:

• Designing cloud-based systems
• Cloud implementation and deployment
• Project costing
• Deployment management
• Network design
• Data storage
• Cloud-based security
• Scalability and elasticity
• Cloud migration and hybrid architecture

Subject Availability

Session 2 (Jul)

The information above was accurate the time the subject was last run, but may change in future. Be sure to check the details in your subject outline upon enrolment.

Hear more about subject ITE531: Architecting Cloud Solutions from a previous lecturer:

Abstract

This subject focuses on container virtualisation using open-source technologies that automate the deployment of applications. Students of the subject will create and run their own custom container environment, from the base operating system through to the entire container platform. Students will also study the appropriate use of different container types and how to apply them in a business context.

ITE532 Containers and Virtualisation will cover the following topics:

• Container fundamentals
• Containers versus virtual machines
• Different container technologies
• Configuring a container engine
• Container virtual networking
• Container orchestration and clustering
• Images and containers
• Working with remote repositories
• Security and isolation
• Troubleshooting
• Monitoring and alerting
• Controlling running containers
• Containers in a business context

Subject Availability

Session 3 (Nov)

The information above was accurate the time the subject was last run, but may change in future. Be sure to check the details in your subject outline upon enrolment.

Abstract

This subject helps prepare students for the Certified Information Systems Management Certification (CISM), which is an international industry certification developed by ISACA. Students in this subject will investigate how to establish and maintain an information security governance framework along with the supporting processes to ensure that an organisation's information security strategy is aligned with its goals and objectives.

ITE533 Cyber Security Management will cover the following topics:

• Information security governance
• Information security strategy
• Security requirements
• Risk management and compliance
• Security policies
• Asset classification models
• Program development and management
• Security incident management

Subject Availability

Session 2 (Jul)

The information above was accurate the time the subject was last run, but may change in future. Be sure to check the details in your subject outline upon enrolment.

Abstract

This subject explores the increasing threats to personal, corporate and national security from the cyber warfare and terrorism perspectives. Students commence by studying the principal motivations behind cyber attacks, which may be political, ideological, vengeance oriented, or profit based. The increasing incidence of such attacks is explored, and examples given of key military and government computing systems being subverted through digital warfare or terrorism. Students also learn how it may be possible to defend and prevent such attacks through the use of policy, procedure and technical controls. The subject will conclude with an analysis of future trends in the nature of cyber warfare and terrorist activities.

ITE534 Cyberwarfare and Terrorism  will cover the following topics:

• Cyber attacks and defences
• Cyber espionage
• Cyber sabotage
• Cyber politics and vandalism
• Nation state malware, for example, Stuxnet
• Cyber attack motivations including hacktivism, private sector, and military
• Cyber terrorism and cyber warfare
• Cyber monitoring, surveillance and intelligence
• SCADA systems and public infrastructure
• The future of warfare

Subject Availability

Session 1 (Feb)

The information above was accurate the time the subject was last run, but may change in future. Be sure to check the details in your subject outline upon enrolment.

Abstract

A penetration test, colloquially known as a pen test, is an authorised simulated cyber attack on a computer system, performed to evaluate the security of the system. During this subject, students will learn how to use penetration testing to gain an understanding of the security posture of IT environments and then highlight short- and long-term recommendations for increasing security. Students will then develop a comprehensive report detailing the findings of a penetration test and what steps the organisation needs to take to reduce their cyber security risk profile. The subject also provides hands-on activities for students to practice their penetration testing skills by engaging in a practical exercise in which they hack into a controlled lab environment.

ITE535 Pen Testing will cover the following topics:

• Scoping a penetration test
• Putting together a penetration testing platform
• Risk Management Basics
• Scanning the network
• Compliance
• Customer engagement
• Service and account enumeration
• Social engineering
• Vulnerability scanning
• Web application exploits
• Privilege escalation
• Wireless attacks
• The penetration test report

Subject Availability

Session 3 (Nov)

The information above was accurate the time the subject was last run, but may change in future. Be sure to check the details in your subject outline upon enrolment.

Abstract

This subject provides students with knowledge of cyber security principles along with industry-based vendor-neutral IT security knowledge and skills. In particular, the subject helps students prepare for the Security+ industry qualification which has been developed by the International Computer Technology Industry Association (CompTIA).  Students will also be introduced to a broad range of cyber security related topics such as infrastructure security, communications network security, cryptography, access control, authentication, external threats, and operational and organisational security. At the completion of this subject, students will be able to apply these concepts to protect computing infrastructure from cyber security threats and attacks.

ITI581 Cyber Security Fundamentals will cover the following topics:

• Introduction to network and cyber security
• Network design elements and components
• Compliance and operational security
• Cyber security threats and vulnerabilities
• Types of cyber attacks
• Risk mitigation strategies
• Appropriate security controls
• Disaster recovery plans and procedures
• Application, data and host security
• Access control and identity management
• Cryptography introduction
• Intrusion detection systems
• Preparing for CompTIA Security+ certification

Subject Availability

Term 1 (Jan), Session 1 (Feb), Term 2 (May), Session 2 (Jul), Term 3 (Aug), Session 3 (Nov)

The information above was accurate the time the subject was last run, but may change in future. Be sure to check the details in your subject outline upon enrolment.

Abstract

This is an industry subject based on the Project Management Institute (PMI®) methodology (as defined by the PMBoK®- Project Management Body of Knowledge) to prepare students for subsequent Project Management Professional (PMP®) or similar certification. In this subject, students will look at how to initiate, plan, control and complete projects effectively and ensure that projects are performed to meet objectives within specific cost and time constraints, according to the PMI®.

MGI511 Project Management Fundamentals will cover the following topics:

• Introduction to Project Management Principles
• Project Integration Management
• Project Scope Management
• Project Schedule Management
• Project Cost Management
• Project Quality Management
• Project Resource Management
• Project Communications & Stakeholder Management
• Project Risk Management
• Project Procurement Management

Subject Availability

Session 1 (Feb), Term 2 (May), Session 2 (Jul), Term 3 (Aug), Session 3 (Nov)

The information above was accurate the time the subject was last run, but may change in future. Be sure to check the details in your subject outline upon enrolment.

Abstract

This subject is focused on the role of the PRINCE2 Project Management Lifecycle as a means of delivering organisational change. The subject will guide the participant from the start of a project idea, through planning, creation of deliverables and handover to the customer or client. The subject also discusses controls and processes that are needed to maximise the chances of long term success. This subject will explore and explain the use of the PRINCE2 project management framework as a guide to managing the complete project lifecycle.

MGI512 The Project Lifecycle will cover the following topics:

• Project Lifecycle Introduction
• Change Management
• Business Case
• Introduction to PRINCE2®
• Principles of PRINCE2®
• Tailoring & Themes 1-3
• Themes 4-7
• PRINCE2® Processes Intro & Startup
• Directing, Initiating & Controlling
• Managing Delivery, Boundaries and Closing

Subject Availability

Session 1 (Feb)

The information above was accurate the time the subject was last run, but may change in future. Be sure to check the details in your subject outline upon enrolment.

Abstract

This subject focuses on the leadership skills, knowledge and understanding required to deliver successful projects as the head of the project team. Students will learn the executive aspects of project management which sit above the project methodology layer, as well as exploring modern developments in project management. Team leadership and management techniques are compared and analysed as well as techniques to handle common project challenges. The core project constraints are explored in the overview. Students will learn how to effectively engage stakeholders and maintain positive outcomes for their project whilst avoiding or overcoming typical obstacles to success.

MGI514 Project Management Leadership will cover the following topics:

• Project leadership versus management
• Relationships between organisational structure, projects and those who lead them
• Team leadership, EQ and culture
• Dealing with conflict, politics and personalities
• Business Justification and benefits realisation
• Project value and scope management
• Time, cost and quality management
• Project communications management
• Project risk management
• Data science and project reporting 

Subject Availability

Session 3 (Nov)

The information above was accurate the time the subject was last run, but may change in future. Be sure to check the details in your subject outline upon enrolment.

Abstract

This subject covers IT service management using the interpretation and application of the ISO/IEC 20000 standard and the Information Technology Infrastructure Library (ITIL®), including how to develop the service management capability of an organisation and assess its readiness for certification within the ISO/IEC 20000 Certification Scheme. The subject will also help students prepare for a range of ITIL industry certifications and undertake an ISO/IEC 20000 readiness gap analysis.

MGI515 IT Service Quality Management will cover the following topics:

• ITIL® Introduction & Service Strategy
• ITIL® Service Design
• ITIL® Service Transition
• ITIL® Service Operation
• ITIL® Continual Service Improvement
• ISO/IEC 20000 Introduction
• Service Management System
• Design & Delivery
• Relationships & Alignment
• Resolution & Control

Subject Availability

Session 3 (Nov)

The information above was accurate the time the subject was last run, but may change in future. Be sure to check the details in your subject outline upon enrolment.

Abstract

This subject helps students prepare for industry certification in the Control Objectives for Information and Related Technology (COBIT® 5) framework, which defines a set of generic processes for the governance of enterprise IT (GEIT). All components of COBIT® 5 will be examined along with its relationship with other popular frameworks and ISO/IEC standards. Students will explore the application of GEIT practices relevant to IT practitioners to allow them to develop the skills needed to evaluate and implement IT Governance measures across a variety of organisational types.

MGI516 IT Governance will cover the following topics:

• Introduction to GEIT and ISO/IEC 27000
• ISO/IEC 38500
• Additional GEIT Frameworks
• COBIT 5® Principles
• COBIT 5® Goals Cascade
• COBIT 5® Enabler Models
• COBIT 5® Process Model
• COBIT 5® Implementation Guidance
• COBIT 5® Process Capability Model
• Risk & ISO 31000

Subject Availability

Session 1 (Feb)

The information above was accurate the time the subject was last run, but may change in future. Be sure to check the details in your subject outline upon enrolment.

Abstract

Program management encompasses the coordinated management of multiple projects designed to implement strategies and deliver specific benefits. Portfolio management encompasses those programs and projects needed to achieve strategic business objectives. This subject gives students the skills and understanding required for coordinated management of multiple projects directed toward strategic business and organisational objectives. Students will learn the Project Management Institute (PMI®) processes for both program and portfolio management and will be able to apply them in the correct context and situation.

MGI518 Program and Portfolio Management will cover the following topics:

• Introduction and definitions of project, programs and portfolios
• Integrating projects into programs or portfolios
• Defining Program Scope and its boundaries
• Time, cost, quality, and resources for programs
• Communication between PMO, projects and stakeholders
• Risk Management between programs and projects
• Program/Portfolio integration
• Managing Stakeholders at the program level
• Governance of Programs and Portfolios
• Using portfolios for strategic change

Subject Availability

Session 2 (Jul)

The information above was accurate the time the subject was last run, but may change in future. Be sure to check the details in your subject outline upon enrolment.

Abstract

This subject discusses how to communicate effectively, and efficiently in professional environments. Students who undertake this subject will gain a wide range of practical communication skills supported by the latest intellectual and psychological behavioural theory. This subject explores the details of how and why humans communicate in certain ways and will equip students to communicate at all levels of professional business for effective outcomes. Students are encouraged to challenge their own communication habits and to undergo a journey of personal change through this subject.

MGI521 Professional Communications will cover the following topics:

• Communication Psychology of Knowledge Exchange
• Business Language & Document Writing
• Digital Communications & The Media Experience
• Creating Business Proposals & Reports
• Digital Presentations & Tools
• Selling & Obtaining Buy-In
• Facilitating Workshops & Meetings
• Managing Business Conflict & Negotiation
• Differences Between Leadership, Management & Mentors
• Personal Presentations & Public Speaking

Subject Availability

Session 1 (Feb), Session 2 (Jul), Session 3 (Nov)

The information above was accurate the time the subject was last run, but may change in future. Be sure to check the details in your subject outline upon enrolment.

Abstract

In this subject students will learn how to research business problems and priorities using current solution-based investigation and sales principles. Students will learn how to define clear objectives and strategies for managing and leveraging a business relationship and generating stakeholder buy-in and alignment for preferred solutions. This subject will offer students a detailed knowledge of the most effective and current solution-based sales techniques and methods, and how to apply them to influence stakeholder decisions.

MGI522 Developing Solutions will cover the following topics:

• Concepts & Buyer Needs
• SPIN - Situation & Problem Questions
• SPIN - Implication & Need/Payoff Questions
• Solution Selling
• Leveraging Relationships
• Existing Customers
• Capability & Solution Design
• Closing
• Objections & Competition
• The Challenger Sale Method

Subject Availability

Session 3 (Nov)

The information above was accurate the time the subject was last run, but may change in future. Be sure to check the details in your subject outline upon enrolment.

Abstract

This subject introduces the concepts and skills of business analysis and its implementation. The subject covers the entire process from problem investigation through requirements and information gathering to solution engineering. It also examines stakeholder communication and buy-in principles as part of the solution process, as well as change management and implementation.

MGI530 Foundations of Business Analysis will cover the following topics:

• Introduction: the role of business analysis
• The BA lifecycle within enterprise
• Requirements elicitation
• Analysing requirements
• Documenting requirements
• Validating and managing requirements
• Tools and techniques
• Stakeholder buy-in and communication
• Business analysis and technology
• Implementation and change management

Subject Availability

Session 2 (Jul)

The information above was accurate the time the subject was last run, but may change in future. Be sure to check the details in your subject outline upon enrolment.

Abstract

In this subject, students will learn about the analytics that drive decision making in the digital media landscape. For all types of organisations, the ability to collect data in the digital sphere - from websites, the Internet of Things, apps and mobile usage - is having a major impact on strategy. With tools of analysis becoming more widely available, organisations look to data-driven decision making as critical to business effectiveness. From initial set-up to interpreting reports, students will learn how to analyse data to gain an understanding of the behaviour of visitors and the performance of their website and campaigns.  This subject will also help students prepare for certification with the Digital Analytics Association (DAA).

MGI532 Digital Marketing Analytics will cover the following topics:

• Measurement and Tracking
• Strategy and planning for analytics
• Analytics technology
• Analytics in the firm
• Visitor activity analysis
• Web analytics for site optimisation
• Measuring marketing campaigns online
• Measuring beyond the click-through
• Conversion optimisation

Subject Availability

Session 1 (Feb)

The information above was accurate the time the subject was last run, but may change in future. Be sure to check the details in your subject outline upon enrolment.

Abstract

During the subject, students will study how to set up, optimise and evaluate social media campaigns using Facebook, Twitter, LinkedIn, Google+ and YouTube. They will also learn how to create a social media marketing strategy and plan how to implement the strategy into an organisation.

MGI533 Social Platform Marketing will cover the following topics:

• Introduction to social media marketing
• Social media strategy and planning
• Audience research methods
• Social research and data analysis
• Content outreach
• Page posts, promotion and management
• Profile customisation, promotion and management
• Marketing automation
• Advertising strategy
• Future trends

Subject Availability

Session 3 (Nov)

The information above was accurate the time the subject was last run, but may change in future. Be sure to check the details in your subject outline upon enrolment.

Abstract

During the subject students will learn how to create engaging content and how to sell efficiently, achieve quota and attain selling success.  They will study the difference between traditional and digital and social selling methods and the benefits that can be gained from adopting a digital and social selling approach to their current sales activities.

MGI534 Digital Social Selling will cover the following topics:

• Introduction to Digital & Social Selling
• Digital Research
• Sales Enablement
• Creating Engaging Content
• Social Content
• Digital Sales Messaging
• Digital Sales Leadership
• Integration & Strategy

Subject Availability

Session 2 (Jul)

The information above was accurate the time the subject was last run, but may change in future. Be sure to check the details in your subject outline upon enrolment.

Abstract

During this subject students will learn the latest methods, techniques and tools for improving their organisation's search marketing and brand building efforts. They will analyse how different campaigns work and create a search marketing plan that incorporates a Search Engine Optimisation (SEO) strategy and a Pay Per Clicks (PPC) campaign.

MGI535 Search Marketing will cover the following topics:

• Introduction to Search Marketing
• Search Engine Optimisation (SEO) Technical Setup
• SEO Content
• Display Networks
• Paid search such as Pay Per Click, Pay Per Acquisition and Pay Per Impression
• Setting up your website for analytics
• Analytics - is your search marketing working?
• Strategy & Planning

Subject Availability

Session 2 (Jul)

The information above was accurate the time the subject was last run, but may change in future. Be sure to check the details in your subject outline upon enrolment.