Charles Sturt University’s Graduate Certificate in Applied Digital Marketing is tailored for both seasoned marketing professionals and those eyeing a career in the digital sphere. This course delves into prevailing and upcoming trends in digital marketing, marketing management, social marketing, and search marketing, offering a robust, applied understanding of all major channels, from email to social media. Beyond its immediate scope, this certificate also serves as a stepping stone to advanced degrees, including pathways to Masters.
Upon completion of the course, graduates will be able to:
- Demonstrate and apply knowledge of current trends in applied digital marketing;
- Critically analyse, evaluate, and apply digital management theories and practices in the context of professional practice;
- Effectively communicate management concepts and solutions in a variety of professional settings.